Ludacris’ Record Label, Disturbing Tha Peace and Trace Urban Presents, Afrikan Superstar.A brand new musical reality show that provides an International platform for African Artistes
Disturbing Tha Peace Records, an International record label based in Atlanta, Georgia, and co-founded by the multi-platinum selling entertainer, Christopher “Ludacris” Bridges; and Trace Urban TV, a music video television network devoted to urban contemporary music videos and available in 150 countries on various cable and satellite networks across the world, today at a press conference in Lagos unveiled “Afrikan Superstar” a pan-African musical reality show that follows the adventures of Chaka Zulu, CEO of Disturbing Tha Peace Records and Ludacris’ Manager on his quest to discover one extraordinary artiste worthy of an international record deal, to become Ludacris’ new label mate and the first African recording artiste to be signed on by DTP Records.
In the words of Solomon Sonaiya one of the producers of the show;
“Afrikan Superstar is a Landmark project that changes the perception of the African entertainment industry by stepping outside the package and focusing on the Process. The Afrikan Superstar is the poster child of African creativity, hard work, commitment and a beacon of hope, bearing a simple message to the average African youth who is faced with a lifetime of political and socio-economic inconsistencies; think big! It is possible to break your boundaries.”
The Show is created and produced by Konnect Afrika, and Extrem Media Global as executive producer. Recording artistes from different genres who are not contractually bound to any label can participate by simply uploading their demos free of charge on the shows website which will be announced in the coming weeks. Afrikan superstar was first announced by DTP at the conclusion of a Ludacris performance on Saturday, before a 30,000 capacity crowd concert in Dar es Salaam Tanzania, in celebration of the 10th annual Serengeti Fiesta.
Regional hubs have been created in East Africa, West Africa and South Africa to serve as information and engagement centers for interested partners and participants. The show will run for thirteen (13) weeks on Trace Urban networks and on terrestrial stations, reaching over fifty (50) million viewers across Africa.