The act of twitting is cool but trust me the action known as reading tweets, is way cooler. When you tweet, you have less time to observe your timeline because you are struggling with your yellow bars and the replies but when you are just reading tweets, you have the opportunity to go through your timeline, enlarge avatars (by the way, enlarging avatars shows the person behind the tweets and for some CIA moves, try typing the names in Facebook. Lawd, you will be surprised when you see some of the full bodies of people with handles like @Slimsexytodiefor, @someonesweet, @Hawtamaka et al. That is another topic for another day.) And wonder why you are “following” some people in the first place.
As a Nigerian, with interest in Nigerian entertainment, following mostly Nigerians, my timeline is filled with people who claim to be models, stylist, designers, musicians, fans (read as praise singers) and the commoners-us. Reading tweets will help you figure out who is who and the role they play but the most interesting part of this group, are the TWITTER ARTISTS and their praise singers.
I know some of you may be thinking that the twitter artists are mostly upcoming musicians but the truth is that, the group covers the ‘Has been’, ‘Still relevant’, ‘the upcoming’ and ‘the never will be’ while the praise singers are everywhere on twitter like heat rashes on the back a homeless 4 year old boy in Gombe State.
On the numerous websites, blogs and music sharing platforms, new music are released everyday in Nigeria and these music or their download links immediately show up on twitter for people to download, share or praise. Once the twitter artistes tweets the link, the praise singers retweets and then the artistes retweets the praise singer’s retweets and the circle continues leaving the artiste with the feeling that his or her music is being downloaded by millions. One thing is certain, retweeting is like clicking ‘Will attend’ on a facebook invitation. In most cases, people click ‘Will attend’ just to save face knowing fully well that they will be no where near the venue of the said event on the event day but they still go ahead with the clicking regardless. I’ve witnessed an event that had ‘2000 Attending’ and on the event day, only 18 people showed up.
Dear Twitter artist, the reason I’m writing is to inform you that you need to seriously take your promotion outside twitter. It’s very easy for people to retweet, it takes them nothing to do that and if you look at it closely, you will agree with me that there’s really no need for someone to cc you in a tweet that reads “Now Playing” ‘Ashewo ga adi’ by @Mumu. What is your business if they are playing your song? So that you will notice them or so that you can retweet them? I’m not saying that there’s no reason to make you feel cool but I seriously think that buying your album will make you feel cooler.
Let me tell you a story, sometime ago, someone tweeted ‘Now playing’ 1 song by a new artiste’ and cced the artiste, I IMed him to send me the song and he replied, “Bros, I still dey look for the song ooo”. You know it is really almost useless that you have a song that people praise talk about on twitter and no one gets to hear it in the clubs. Like the DJ’s don’t even have them. You know what, the corporate bodies are the highest payers as far as shows are concerned and if their target market are not singing your song(s) at different homes and public places it would be almost difficult for them to put you on stage, that way you will remain on the stage known as TL.
Promote on all platforms and do not rush to follow the band wagon of people rushing to make their ‘never will get famous’ songs caller ring back tones that no one is paying for. Avoid the retweets, we see you retweeting only the good things while neglecting the negative tweets. We know it’s good for the self-esteem but a simple reply to them it’s enough. You know why, some people just tell you these things because they expect you to retweet them but we also know that there are people who genuinely care and love your music.
Everyday we see loads of artists who get hyped only on the web and get no shows. You are focusing on just one platform while neglecting the others. Let me tell you something, there are people who tweet “Baba,we dey feel you die”, “Sister, your new song makes me go to toilet with ease” and yet they can not point you in a crowd of 6 people without your twitter handle hanging on your neck. While I understand that we need these tweets to feel good, it’s also very important that we remember that the real world is way bigger than twitter and we need to push our music out there.
If you are reading this and you’ve been doing music for over a year and no one is yet to call you for a show, ask yourself, “am I just concentrating on one platform?” I’m tired of all the lies and really wish you could say, I’m done being just another twitter artiste.
This article is not directed at anyone in particular but if it’s hitting you, then it’s time to make a change.
* Opens fridge and grabs a glass of Ice water*