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There is a particular word that jumps off the top of my head when I look at the pieces in the ALALI lookbook; “EFFORTLESS CHIC”. The pieces look like they were made for you, the modern fashion conscious but yet free spirited mind. In times like these where people are trying their hardest to stand out with their fashion and clothing choices (some have pulled it off and some haven’t), the INSOUCIANT collection represents the true essence of true style. True style can be put together even when you are blindfolded; it oozes an air of natural style. Yet, the pieces are strong enough to make a statement. There is that rarely found perfect balance in this collection. And what’s a girl not to love about ALALI? The use of rich textures and royal colours such as purple are just as tempting.

The collection is called ‘The INSOUCIANTt’, which means ‘a casual lack of concern or indifference’. ‘Insouciant’ can also be used in place of words such as ‘care-free’, ‘easy-going’ or as Nigerians would say, ‘I-DONT-CARE’. While these words all have negative hints, it is important that such insouciance is not confused with a lack of passion. ‘The INSOUCIANT’ knows what is important to her and is passionate about it, however she also knows that nothing is ever ‘do-or-die’. The Insouciant represents that freedom and liberation in knowing that there are many doors- When one closes, the other opens. ‘The Insouciant’ is an attitude to life as well as an attitude to fashion- it is easy-going, unhampered and comfortable.

Look 1 : Ankara and chiffon half top with pleated Hem. White Chino shorts with gold detail buttons

Look 2: White Cotten-Linen shirt. Chiffon and ankara panel skirt

Look3: Chiffon and ankara dress with pleated hem.

Look 4: Baggy Aankara and Chiffon Dress with pleat detail
Look5: Chiffon maxi skirt with ankara waistband

Look6: Print Chiffon Assymentric Blouse
Look7: Colour-Block pleated dress with peter-Pan neck
Look8: Colour-Block draped dress

Look9: Button down chiffon vest. Nude pink chiffon draping detail skirt
Look10: Nude pink chiffon draping detail dress with cowl neck
Look11: Nude pink asymmetric blouse


Look12: Pleated chiffon dress with jewelled necklace worn asymmetrically

Look13: Button down chiffon vest with sequined butterfly detail

Look14: Silk chiffon kitten neck blouse. Straight cut trousers with Gold button details
Look15: Silk chiffon pleated asymmetric dress


Photography by Peter Bello

Make-up by Lape Oyebanjo

Styling by Odiri Obrutse

Models: Idu Onumonu, Carmen Ohen, Anne Olatunji, Ijeoma Onumonu

Design: Oroma Cookey-Gam





Make up artist, wardrobe stylist monster. Addicted to the trends, living for fashion and beauty AND lipstick with super powers, faithful blogger who's obsessed with stuffing her face with gummy bears. I personally love people that always have a beauty question for me to answer.


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