RIM to host BlackBerry World Conference from May 3-5

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Waterloo, ON – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) will host the BlackBerry World™ conference from May 3-5, 2011 in Orlando,Florida.  BlackBerry World delivers the latest information surrounding the BlackBerry platform to business leaders, IT professionals, BlackBerry Channel Partners, software vendors and solution providers.

BlackBerry World will provide attendees with the opportunity to receive first-hand advice from industry experts, network with peers and get an in-depth view of BlackBerry products and services. It will feature keynotes from some of today’s leading mobile thinkers, over 100 breakout sessions, Hands-on Labs, BlackBerry training, certification opportunities and more.

Over 150 sponsors from across the industry are expected to be on hand to demonstrate and discuss their products and services within the Solutions Showcase. BlackBerry World attendees will also have opportunities to gain valuable hands-on experience with the latest BlackBerry products, including the new BlackBerry® PlayBook™ tablet.

BlackBerry World 2011 platinum sponsors include Adobe, CSC, IBM and SAP. Gold sponsors include 20:20mobile, AT&T, BoxTone, Brightpoint, Brightstar, Cisco, EMS, Fixmo, HP, Mitel Networks, Open Text, Sprint, Tata Consultancy Services, T-Mobile USA, Verizon Wireless, VOX Mobile, and Zenprise. For a full list of sponsors, please visit: http://www.blackberryworld.com/sponsors .

Tracks and Sessions

WES Tracks: The Wireless Enterprise Symposium (WES) tracks at BlackBerry World will provide attendees with insights from industry analysts and other experts into how the BlackBerry® solution meets today’s business, IT, and development needs.

The WES tracks at BlackBerry World include:

•The BlackBerry Solution for your Organization and Industry

•BlackBerry Products and Deployments

•Mobilizing the Enterprise for Maximum Business Impact

•Mobile Strategy: The Key Trends Shaping Decisions in 2011

•Mobile Solution Leaders

 

More details on these sessions are available at: http://www.blackberryworld.com/content/tracksand-sessions/wes .

Channel Tracks: BlackBerry Channel Partners can choose from several exclusive tracks to help them increase their knowledge about the BlackBerry solution, discuss business opportunities, and explore best practices. Channel Partners include global carriers/wireless operators, carrier affiliates, dealers, national retailers, distributors, and IT resellers.

The Channel tracks at BlackBerry World include*:

• Tapping Into the Consumer Market

•Targeting the Enterprise Opportunity

•Gaining Competitive Edge in the Small to Medium Sized Market

•Everything BlackBerry

Also available this year for the BlackBerry Channel Partner community is the BlackBerry Channel Partner General Session, which will be held Tuesday May 3rd at 1:00pm.

More details on these sessions are available at:
http://www.blackberryworld.com/content/tracks-and-sessions/channel .

* Access to the Channel Track Breakout Sessions is granted by invite-only.

BlackBerry Alliance Summit: The BlackBerry Alliance Summit will also be held in advance of BlackBerry World on Monday May 2, 2011 and is an exclusive event for BlackBerry Alliance Members.   BlackBerry Alliance Members will receive updates on the BlackBerry platform, and will have the opportunity to connect with RIM business development teams.  BlackBerry Alliance Members include ISVs, content providers, developers, system integrators, hosters, professional services providers,and platform partners.

BlackBerry Alliance Members can find out more about the BlackBerry Alliance Summit at:
http://www.blackberryworld.com/blackberry-alliance-summit.

Find out more about BlackBerry World at www.blackberryworld.com

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