Yesterday, 23 March 2011, Guinness®, the number one stout in Nigeria and arguably Nigeria’s most beloved beer, has stepped in on behalf of the millions of football loving fans in Nigeria to announce a football event that will take place in Abuja in June 2011.
In response to the growing calls for the Super Eagles to play a world class fixture against one of the top football nations in the world, Guinness® has negotiated on behalf of the fans with FIFA, the Nigerian Football Federation and the Argentine Football Association to bring the South American giant to play the Super Eagles in Nigeria on Wednesday 1st June as a FIFA accredited game.
Guinness® The Match will be the event of a lifetime that no true football fan should miss as Guinness® provides the opportunity for Samson Siasia and Nigeria’s Super Eagles to compete with Argentina – one of the world’s greatest football nations, renowned for its touch of genius and creative play. It is a nation that has produced some of the world’s greatest ever football talent and was the country that knocked Nigeria out of the FIFA World Cup 2010.
But in a unique twist that is in keeping with Guinness® stature as the first choice of football fans, Guinness® has gone even further and created opportunities for the public to be more than just a fan by allowing fans to take part in Guinness® The Match in a unique number of ways. These will include being an assistant coach, official photographer, official TV and radio commentator as well as the chance to get behind the scenes, meet the players and more besides.
Speaking about the announcement of Guinness® The Match, Super Eagles Coach, Samson Siasia said: “I thank Guinness® for stepping in and making this happen for Nigeria. The fans should be grateful to Guinness® for this opportunity.”
“It’s now down to us and the fans to make sure we show that we are a football nation worthy of respect and have the potential to succeed on football’s world stage.”
“We have played Argentina three times at senior national level in the past – they have been a formidable opponent. They too are building for their future and from this game we can benchmark our future heroes against their future heroes. But we are ready for the challenge and relish it”.
The announcement of Guinness® The Match was made by Guinness Nigeria plc Managing Director, Mr. Devlin Hainsworth, at an exclusive event held at The Eko Hotel, Victoria Island, Lagos. It was attended by leading figures from the world of football including many Super Eagles heroes, Mr Musa Amadu, Secretary General of the Nigerian Football Federation and Mr Hernan Tofoni, Head of International Relations of the Argentine Football Association as well as the ambassador for the Super Eagles Nwankwo Kanu.
Also attending, leading football authority and former EPL Manager, Sam Allardyce who managed Jay Jay Okocha at Bolton Wanderers commented: “Guinness® The Match will be a significant game for both sides; both are building new teams and the importance of a major test in the early stages of a squad’s formation is essential not just for the players’ individual development at international level but in laying the foundations for good teamwork. This will be an early opportunity for the coaches to test their players under pressure and will be a vital part of their preparations for the major tournaments they are competing in – Africa Cup of Nations 2012 for the Super Eagles and Copa America 2011 for Argentina. It will certainly provide the fans with a spectacular high tension, action-packed 90 minutes.”
In accepting the Guinness® The Match Challenge on behalf of Argentina, Mr Hernan Tofoni, Head of International Relations of the Argentine Football Association said: “Both teams represent great nations with armies of passionate fans. Guinness® The Match will be a challenge for both teams. We are not complacent and intend to keep our 100% undefeated record”.
Tickets to Guinness® The Match will be available from three sources –
Members of Guinness VIP, an online community of Guinness® loving football fans, will have the opportunity to win tickets over the coming weeks. To become a member, register at http://m.guinnessvip.com on your phone or computer or text yes and your date of birth to 1759. The cost is just N10:00. Or you can go to http://www.facebook.com/guinnessvip to join.
Secondly consumers can purchase tickets at a cost of N2,500 each. Tickets will go on sale in May and full details from where will be announced shortly.
Thirdly fans across Nigeria who buy a bottle of Guinness® should text the code under the crown to 1759 to be entered into a prize draw to win tickets to attend Guinness® The Match as well as a chance to win airtime, ringtones and unique Guinness® The Match wallpapers with a maximum two redemptions per person, per day.
Devlin Hainsworth, Managing Director, GN plc said. “Guinness® is adored by millions of people across the country everyday and has been part of the fabric of Nigeria for many decades. In fact in so many ways, it is Nigeria’s national beer – a symbol that has stood alongside Nigerians through all of the ups and downs in the wonderfully rich history of this great nation.
At Guinness® we believe that every Nigerian football fan has the right to see our great nation showcased on the world stage and so we are proud to step in on behalf of the fans to answer the coach and the nation’s call in a way that only Guinness® can and with the promise of what other beers simply do not give.”
Guinness Nigeria plc encourages everyone to Stay on Side and enjoy their drinks responsibly:
- Strictly not for sale to or consumption by persons under 18
- Drink water between drinks to keep you refreshed
- Eat a good meal before and after the big match
- Captain your team – keep an eye on your friends and make sure they get home safely
- Don’t drink and drive