Guinness Foreign Extra Stout, the leading dark beer in Nigeria, announced that it had launched a new innovation for mobile phone users across Nigeria called the Guinness VIP program. Tapping into the digital revolution and a market of over 80million unique mobile phone users, Guinness VIP is Nigeria’s first fully mobile phone-based community of beer drinkers. Guinness VIP is fully accessible from any WAP enabled mobile phone and provides the user with access to the latest football news, infotainment, chat forums, football trivia, instant messaging and much, much more.
Guinness who are also both the broadcast sponsor of the Barclays English Premier League and the Nigerian Super-Eagles have combined all of these elements to provide football lovers with a really unique opportunity to get the inside track on all the latest news of teams, players and clubs as well as the opportunity to win exclusive prizes and competitions. One of the new features of the GVIP community platform is to allow free membership access, save standard network internet data charges and allows friends and fans communicate with one another for free via the GVIP messenger as long as both are on the platform. This will also allow members to chat and debate about everything that’s going on in the world of football and give their opinion to other GVIP members as well as the opportunity to chat to players.
To join, consumers simply SMS the word YES followed by the individuals date of birth (Yes, dd/mm/yy) to 1759. Activation text costs N10, and thereafter the service is free. Alternatively go to http://m.guinnessvip.com and follow the prompts to register on WAP enabled phones
Ruairi Twomey, Marketing & Innovation Director, Guinness Nigeria Plc, commented “ This is a real marketing departure in Nigeria and is yet another example of how our approach to marketing across the country is rapidly changing so we can better reward our drinkers in ways we wouldn’t even have conceived of not so long ago. Guinness has always ensured that drinkers get more from our beer than any other and the GVIP program continues that tradition. ”
“The Guinness brand has a really strong reputation in Nigeria for ground-breaking, innovative marketing and this definitely brings us back into that realm. Nigerians haven’t seen anything yet. This is Guinness doing what it does best – rewarding Guinness drinkers using cutting edge technology” said Guinness Marketing Manager Adenike Adebola.
Guinness VIP launched on November 24th 2010 and this application will work on all WAP enabled phones and Guinness have ensured that those with non WAP enabled phones do not miss out – Guinness is providing an SMS based version of the service for these phones.
Guinness VIP is described by the company as “the new cool in football” and brings a total football experience to Guinness drinkers in an exciting and engaging way directly from the convenience of their mobile phone.