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“Omotola takes her anger to the streets… in hot new magazine cover!

The guys at RedSTRAT are poised to hit the market with an exciting new brand!

After many years in the works, the content and communications firm is set to unleash Y! Magazine – which is targeted exclusively at Nigeria’s new breed of empowered young professionals.

According to the magazine’s official profile, “Y! will – using the best young Nigerian writers, interviewers, photographers, stylists and others – document the lifestyle, issues, trends and personalities that define the character and aspiration of the young Nigerian. It is essentially a trend setter and trend watcher: a cultural catalyst provoking and driving popular dialogue. Y! Magazine seeks to be to Nigeria’s youth culture what Vanity Fair is to America’s pop culture.”

The first edition hits the ball right out of the park, with exclusive interviews, delicious writing from Nigeria’s best, and what the editorial team calls “serious attention to detail.”

Actress and singer Omotola Jalade-Ekeinde is on the very first cover, in a groundbreaking  shoot anchored by two of Nigeria’s finest – Kelechi Amadi-Obi and stylist Dimeji Alara.

One word…..BEAUTIFUL! A big well done to the team behind this image.  Young Nigerians are taking over for sure.

The magazine leaves behind all the glam and sultry photo poses we are used to, and gets Omotola all sweaty and stern on the streets of Lagos!

According to the team, the shoot took over one month to put together.

The launch of the magazine, and the entire Y! experience, holds at Rehab, Victoria Island on Sunday, August 15, at a strictly by invitation event, anchored by OC Ukeje and Beat FM’s Oreka. The event is held in conjunction with Storm 360.

You’ll be able to get the complete lo’down from the day of the launch – including where to get the hot-off-the-press magazine – on the brand new website!

For now, you can Join YNaija on Facebook or follow YNaija on Twitter.



Our team consists of a mix of the GOOD, the NAUGHTY and the most BEAUTIFUL people, just the way YOU want it served. We always have something to say whichever way you look at it. Appreciate us, Love us, Hate us (NOT) we are bound to crack you up whichever way.


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