On Tuesday, September 10, 2013 at the Lagos Sheraton Hotel and Towers, Zus Bureau Limited a foremost advertising consulting company will be organizing a training programme entitled “SUCCESSFUL ADVERTISING AGENCY MANAGEMENT.”
According to Christ Doghudje, the Chief Executive Officer of Zus Bureau, the aim of the programme is to drill senior advertising agency manager and directors on what successful advertising agency management entails as well as the skills required to manage an advertising agency successfully.
Doghudje further stated that, speakers would be drawn from successful advertising agencies and media independents and they would speak on the theme from the perspectives of planning, organizing, controlling, recruitment and motivation in the advertising agency business. They will also speak on survival and growth strategies during a recession.
Furthermore, Doghudje said that the speakers would also give tips on how to win at account pitches as well as on how to win accounts without pitching.