This morning witnessed the release of Control, dropped from Big Sean’s Hall Of Fame album because of sampling issues.
Big Sean featured Compton rapper Kendrick Lamar and New Orleans producer Jay Electronica on the 7-minute long track, which he declared as “straight rap” and “not for the radio”.
Though all 3 rappers brought it all out in what was a rap onslaught on the No I.D-produced track, social media was lit up with praises for Kendrick Lamar.
Taking the second verse, Lamar starts off hot, hyping himself and even goes as far as calling himself the king of New York, a very volatile title.
“I’m important like the pope, I’m a muslim on pork. I’m Machiavelli’s offspring, I’m the king of New York.”
Without slowing down, K-Dot moves to declare a rap top class, putting Jay-Z, Nas, Eminem, Andre 3000 & himself ahead of everybody else.
“I heard the barbershops be in great debates all the time, Who’s the best MC? Kendrick, Jigga and Nas, Eminem, Andre 3000, the rest of yall. New niggas just new niggas, don’t get involved.”
The rapper then closes his masterpiece verse by calling out a list of rappers he feels are competitors, including Big Sean who owns the track, and asks them to be careful, because he plans to make them irrelevant.
“But this is hip hop and them niggas should know what time it is And that goes for Jermaine Cole, Big KRIT, Wale Pusha T, Meek Mill, A$AP Rocky, Drake, Big Sean, Jay electron’, Tyler, Mac Miller
I got love for you all but I’m tryna murder you niggas. Tryna make sure your core fans never heard of you niggas. They dont wanna hear not one more noun or verb from u niggas”
Various hip hop heads have reacted to the verse, mostly praises, while there have been a few criticisms.
One of the rappers called out, Pusha T seems ready for the challange and appreciates the wake up call.
I hear u loud and clear my nigga… @kendricklamar
— PUSHA T (@PUSHA_T) August 13, 2013
Veteran P. Diddy didn’t even try to restrain his amazement at the verse.
KENDRICK!!!!! Ohhhh Shiiitttttt @RevoltTV
— Diddy (@iamdiddy) August 13, 2013
Joe Budden on one hand didn’t seem too pleased that Kendrick called himself the King of NY.
A Cali nigga just said he’s the King of NY & u niggas so fucking worried about your relationships, y’all make me sick.
— Joe Budden (@JoeBudden) August 13, 2013
Rapper Lupe Fiasco tweeted something about people getting easily impressed following the song’s release, but has since locked his Twitter account.
The adulation was not limited to rappers alone, as even NBA star Lebron James admired Lamar’s genius.
This is real hip hop at his best! @kendricklamar boxed em into a corner. We going crazy over here people!!
— LeBron James (@KingJames) August 13, 2013
Rapper Trinidad James also appreciated K-Dot, saying he didn’t see anything wrong with the name calling.
I don’t feel like @kendricklamar dissed anybody. He just has moved up to another level. Y’all late overly dedicated nigga! Bruh been fire!!!
— Trinidad Jame$ (@TrinidadJamesGG) August 13, 2013
Record producer Joey BadAss spoke of his respect, declaring the verse an hip-hop land mark.
How can yall think I’m hating on Kendrick right now? Much respect to him for bodying everybody. This day marks a new rap game kno dat. Haha
— oG $wank. (@joeyBADASS_) August 13, 2013
Amid the praises and disses, it is a welcome jolt for the game. Every single of those rappers called out now has the duty to not get murdered, and those not called will be trying to put in more work so they too can get called up.
Core rap may have slowed down compared to other genres like pop and hip-hop, but if the main players in the game came be awoken from their slumber as Kendrick has done for them, we should see a sharp boost in the quality of material that hits the streets.
And while he is on his way to becoming a hall-of-famer, does Kendrick Lamar really belong to that category he put himself in?
As more reactions continue to come out, the hip-hop world has just two words for Kendrick Lamar: Thank You.