Last Saturday on October 1, 2011, a new radio station Nigeria Info, 99.3FM hit the airwaves.
The new radio station is the 1st ever 24 hour News/Talk show and is targeted at replicating the Cable Network News (CNN) in Nigeria. It will cover the South West of Nigeria and will feature mostly talk-shows, news, sports with intermittent music.
The Managing Director, Mr. Amin Moussalli told newsmen at a recent media parley held in Victoria Island that the 24 hours Nigeria Info 99.3FM whose launch coincided with the nation’s 51st independence celebration would among many programmes relay two premiership matches live every Saturday and is a sister station to the existing Cool FM and Wazobia FM stations.
He disclosed that while Cool fm runs morning and afternoon, “The new Nigeria Info will be on nonstop programming for 24 hours”, adding that the management while sourcing for the best way to revolutionise Nigerian broadcast, engaged the famous CNN newscaster, Bill Tush as a consultant to train Nigeria Info crew. Bill Tush pioneered CNN from Channel 17 in Atlanta.
On the talk-show, Mr Moussalli stated that the market research conducted by the management showed that only 27 per cent populace actually likes music while 40 per cent go for talk-show programmes, adding,
Our target audience is the people of 25 years & above and anyone who is interested in hardcore news/topical talk shows.
Nigerians are becoming more demanding; we want tosatisfy more peoples’ yearnings in broadcasting; this new station which will certainly breach the missing link between the people and proper broadcasting is going to be CNN of a radio in Nigeria.
Talk-show callers will pay nothing because it is going to be toll-free; that is the best part of this; whoever calls at anytime for whatever duration would not be charged by service provider.
Meanwhile, the veteran Bill Tush commended Nigeria media for excellence, adding that it could compete favourably well with its counterparts anywhere in the world.
The new station will be championed by seasoned broadcasters and OAPs. Some of them are - Matse Uwatse, George Omagbemi, Femi Obong Daniels, Victor Orhorho & Onimisi Adaba.
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