Nokia has launched a global crowdsourcing campaign to challenge people to get creative and compose their own versions of the iconic Nokia Tune.
Entries can be heard, voted on and submitted at http://nokiatune.audiodraft.com.
The Nokia Tune originates from the composition ‘Grand Vals’ by Spaniard Francisco Tárrega (1852-1909) and was first introduced as a ringtone in 1994 with the Nokia 2100 series. Since its inception, the Nokia Tune has become one of the world’s most frequently played pieces of music and has been the default melody in hundreds of millions of Nokia handsets. The Nokia Tune is estimated to be heard over one billion times a day.
Get in tune with your inner musician
Nokia, together with AudioDraft, world experts in crowdsourcing audio creation, are looking for a tune that is fresh, expressive, original and creative, yet distinctively Nokia. Entrants are encouraged to experiment with both old and new Nokia Tunes and can also create their own musical parts, sounds and arrangements. The tune should be a maximum of 30 seconds in length and the deadline for submission is October 2, 2011.
“AudioDraft wants to emphasize the meaning of audio branding. Whether it’s theme music in a mobile game, a background track in TV commercial, or a ringtone – it all reflects the brand in a recognizable and memorable way. Nokia Tune is a perfect example of audio branding and we are extremely excited to be part of the remaking of the iconic sound,” said Teemu Yli-Hollo, CEO of AudioDraft.
The five most voted or ‘liked’ entries will qualify as finalists. A further five finalists will be selected by the jury who will then ultimately select one winning entry from the ten finalists. The jury comprises some of the most respected names in the audio branding industry including:
Kai Bronner, one of the founders of Audio Branding Academy;
Julian Treasure, known for his TED talks and author of ‘Sound Business’
Mark Dewings, head of Brand & Marketing Communications at SoundCloud.
Nokia’s own SVP of Design, Marko Ahtisaari, is also on the seven member jury.
The winning tune will be included in select models within the company’s 2012 product portfolio, an estimated 100 million devices. In addition, the winning tune will be made available on Ovi Store and featured in Nokia’s Brand Book. The winner will also be awarded a prize of 10,000 USD.
The five runner-ups will have their versions of the Nokia Tune available in Ovi Store and will be awarded 1,000 USD each.
What is this project about?
Nokia launched a global crowdsourcing campaign to challenge people to get creative and compose their own versions of the iconic Nokia Tune.
People can participate by submitting their own composition, or simply by helping decide on the finalists. On the competition site, people can listen to the contest entries, vote for their favorites, and comment and share their ideas through social media.
I’m an artist. How can I participate to the contest?
Simply visit http://nokiatune.audiodraft.com and register as a user and submit an entry.
Note: You have to own all rights to your compositions. The prize winning entries are subject to an exclusive buy-out of all rights. This also means that you can not be part of a performing rights society or any other collecting society.
Where will the music be used?
The winning tune will be included in select models within the Nokia 2012 product portfolio which is estimated to be over 100 million devices! The winning and runner-up tunes will be also available in Ovi Store.
What will the winning artist get?
The winner will be awarded 10,000 US dollars and be featured in Nokia’s Brand Book. Five runner-ups will be awarded 1000 US dollars.
How long is the competition?
The competition starts on September 5th and ends October 2nd (4 weeks). The ten finalists will be selected on October 5th (voting for the five finalists ends and the jury selects the other five finalists) and the overall winner and the five runner-ups will be selected on October 7th.
How are the winners selected?
All users of the Nokia Tune Contest Website may vote on the best User Material submitted to the Contest during the Contest Period. The five (5) most voted or ‘liked’ entries submitted on the Contest Website will qualify as finalists. A further five (5) finalists will be selected by a panel of judges from all eligible entries. One winning entry will be selected by the panel of judges from the ten (10) finalists. In addition the panel of judges will select five runners-up from the remaining nine (9) finalists. All eligible User Material will be judged based on the following criteria:
(i)quality and functionality
(ii) usability and creativity,
(iii) uniqueness, novelty value and innovativeness
(iv) commercial viability.
Entries can be heard, voted on and submitted athttp://nokiatune.audiodraft.com.
For more information, please visit the company web site at www.audiodraft.com.
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